Portfolio
Selected Work
I was raised connecting across cultures, and it taught me early that the same message can land very differently depending on who hears it. That’s still how I work. I figure out who we’re talking to, build the brand around what they care about, and use data to see what’s landing. Rinse and repeat.
FEATURED
ATD Awards Brand Revamp
Rebranded three award programs, beat the goal by 25%, and launched ATD’s first award program in the Middle East.
Role: Led brand strategy, creative direction, and launch
Brand · Creative · Go-to-market · B2B
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ATD Social Strategy Rebuild
Rebuilt ATD’s social strategy from scratch and lifted engagement 60%.
Social · Content · B2C
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ATD's First ABM Program
Built ATD’s first account-based program on ZoomInfo with $110k budget.
ABM · Content · Integrated · B2B
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2U HBCU Brand Activation at Essence Fest
Brought 2U to Essence Fest to connect with
Experiential · Brand · B2C
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PJ Fresh Relaunch Plan
Integrated plan to relaunch Pilot Flying J’s made-to-order food line.
IMC · Launch Strategy · B2C
Capstone: Integrated plan to launch
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