Portfolio
My Marketing Work
During my time at the University of Tennessee as an undergraduate and at the University of Maryland as a graduate student, I have partaken in a diverse set of marketing projects. I have also accumulated knowledge and skillsets through my hands-on internship and work experiences. Topics have ranged from Marketing Analytics, Marketing Research, Brand Strategy, Content Marketing, and B2B Sales.
*These projects were conducted with other teammates. For privacy, their names are not included.
International Market Segmentation Within Global Retailers
- Created mixture regression models in Glimmix to segment clusters based on collected shopper ratings data
- Discovered an efficient rollout strategy for a new European retail store
Integrated Marketing Communications Campaign
- Created a new marketing campaign for a fast-food brand of Pilot Flying (PJ Fresh) with a $50,000 budget
- Designed a campaign with non-digital forms of marketing to increase brand awareness and sales
Social Media Management for Robert H. Smith School of Business
- Created an official Instagram account for the Smith School's MBA/MS Admissions Office from scratch
- Generated weekly engaging content as Instagram administrator
- Increased new users by 175% in the last 90% days and engagement by 95% - both organically
New Product Development
- Partnered with Oak Ridge National Laboratories to integrate a new product to maintain winter roads with a $2,000 grant from Haslam College of Business
- Interviewed municipalities to understand needs and wants for severe winter conditions
- Won a 2021 R&D 100 Award (most prestigious R&D innovation award)
- Gained PR for the project & interviewed by local TV stations
Google Ads Campaign for Non-profit Organization
- Created and managed a Google Ads account for a non-profit organization (Knoxville Entrepreneurship Center)
- Generated traffic to website blog, events page, and newsletter signup